{"id":6520,"date":"2023-10-19T16:00:42","date_gmt":"2023-10-19T14:00:42","guid":{"rendered":"https:\/\/www.das-studio.de\/?page_id=6520"},"modified":"2026-03-19T16:52:59","modified_gmt":"2026-03-19T14:52:59","slug":"digimarc","status":"publish","type":"page","link":"https:\/\/www.das-studio.de\/en\/digimarc\/","title":{"rendered":"Digimarc"},"content":{"rendered":"

We help brand owners (FOOD, FMCG, retail) to make complex topics like HolyGrail 2.0 manageable through consulting and smooth implementation. Without much own effort. For a strong appearance in terms of sustainability!<\/strong><\/h4>\n

DAS STUDIO is officially a Digimarc and HolyGrail2.0 partner and can advise you on all aspects of the innovative \u201cinvisible” barcode.<\/p>\n

We support you with the most important questions about Digimarc, the \u201cdigital watermark”, what has to be considered e.g. in design,
technical implementation and printing with Digimarc, and accompany you in the implementation for your packaging or generally your communication with the Digimarc code.<\/p>\n

Interested? Then contact us and make an appointment:
<\/strong>Tel.: 06102-2917-0, Bj\u00f6rn Hegner
E-mail: b-hegner@das-studio.de<\/a><\/p>\n

What can the DIGIMARC code do?<\/strong><\/h5>\n

 <\/p>\n<\/div><\/div><\/div><\/div><\/div>

\"Infographic<\/span><\/div><\/div><\/div><\/div><\/div>
\n
The challenges<\/strong><\/h5>\n
    \n
  • More and more legal requirements, less and less space on the packaging<\/li>\n
  • Efficiency in the logistics chain<\/li>\n
  • Efficiency at the checkout (often due to many barcodes\/barcodes on one package)<\/li>\n
  • Interaction with customers via packaging<\/li>\n
  • Linking off-line and on-line via packaging<\/li>\n<\/ul>\n
    The solution \u2013 the Digimarc code
    \n<\/strong><\/h5>\n

    A great way to solve these challenges are the \u201cinvisible” barcodes from the US company DigimarcTM. Often described as a watermark for this reason.<\/p>\n

    The principle: The DigimarcTM code is hidden as a barely recognizable pattern (watermark), e.g. in colored areas of the packaging, and can be read with the corresponding app or a POS system or scanner.
    \nOr the corresponding barcode (GTIN\/EAN) can be read via the Digimarc \u201cwatermark”.<\/p>\n

    On the one hand, a scan can be made better, faster, from all sides (e.g. scanner at the checkout or in the warehouse) and on the other hand, the space freed up on the packaging is available for other information and for the design on the packaging.<\/p>\n

    Moreover, since the barcode substitute is hardly recognizable without an appropriate reader (scanner) and is hidden in countless places, this system is almost impossible to counterfeit.<\/p>\n

    The Digimarc code can be used with all common printing methods for packaging. Most cash register systems or scanners used in Germany recognize the Digimarc Code on their packaging.<\/p>\n

    Holy Grail 2.0 (HG2.0)
    \nUnder the umbrella of the AIM \u2013 European Brands Association, the Alliance to End Plastic Waste  join forces for the Digital Watermarks Initiative HolyGrail 2.0 with Digimarc.<\/p>\n

    As a Digimarc and AIM\/HG2.0 Partner DAS STUDIO can also support you in this new concept to end plastic waste!<\/p>\n

    Interested? Then contact us and make an appointment:<\/strong>
    \nTel.: 06102-2917-0, Bj\u00f6rn Hegner
    \nE-mail: b-hegner@das-studio.de<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>