\n<\/strong>Wikipedia defines Virtual Reality (VR) as follows:<\/p>\n
Virtual reality, or VR for short, is described as the representation and perception of reality and its physical properties in an interactive, virtual environment which is generated by a computer in real time.<\/em><\/p>\n By the time the Oculus Rift VR goggles were bought by Facebook in 2014 for 2.3 billion dollars, the topic of VR was once again on the radar of the gamer and media landscape.<\/p>\n Shortly thereafter, a whole series of providers followed by announcing or presenting their own solutions.<\/p>\n These included, for example, the Samsung Gear VR – a simple version for your smartphone, or direct competitors like the Project Morpheus by Sony (in conjunction with Playstation); the Microsoft Holo Lens (technically more of an AR solution), and the HTC Vive, which seems to be the most advanced when it comes to image quality and movement. Apple also recently announced its foray into developing a VR solution. Google Cardboard as the least expensive alternative\u2028 What’s VR for, anyway?<\/strong> This \u201cimmersive\u201d experience can be augmented even further using sound and interactive possibilities with objects or other people in the virtual space.<\/p>\n Google Cardboard is still unbeatable for applications for the broader public (promotions, advertisement, film), followed by the Samsung VR for events. The Oculus or Vive are certainly best-suited for high-quality solutions in showrooms or flagship stores.<\/p>\n The \u201cDAS STUDIO Virtual Supermarket\u201d<\/strong><\/p>\n Users can walk through the supermarket with background noise in any direction they choose. The sounds are tied to specific objects, such as the humming of the freezer or the ringing of the cash register. Their volume and direction depend on the user’s location in relation to the object, and the program uses surround sound to make the experience even more immersive.<\/p>\n The shelves were created using a variety of techniques so that we could compare them against one another. Many of the shelves are filled with photos, which are given depth using a camera trick. Various \u201creal\u201d 3D packages have also been placed on some other shelves; these can be viewed from all sides. They have been specially optimized for this kind of real time 3D application. This allows users to walk through and experience a complete supermarket in full size.<\/p>\n Shelves can be cleared and filled again with any desired packaging. This can be automated as needed using parts lists, or \u201clive,\u201d for instance alongside customers. This opens up new opportunities for Category Managers and FMCG\/CGP sales in retail stores, either with Oculus Rift goggles or in a browser window.<\/p>\n Import created PoS objects with Esko Studio Drafts of new displays can be imported from the Esko 3D visualization program, then \u201cfinished\u201d and presented to the customer either using Oculus Rift goggles or without goggles on a specialized browser on the screen and in the virtual supermarket.<\/p>\n Other applications of VR<\/strong><\/p>\n Events and trade fairs Training and education Visualizing rooms or places for the tourism industry and architecture, trade fairs, and display windows<\/strong><\/p>\n Customers can walk through planned buildings in scaled virtual tours, or jet off to their next vacation destination. This lets them check out their hotel in more detail and in a more entertaining way, giving them a true vacation feeling. Museums can also move their exhibits to the virtual world, graphically visualizing and bringing to live data, objects, and areas that they otherwise couldn\u2019t. Virtual reality is a valuable tool for planning, presentation, and sales. Display your portfolio and allow your customers to experience your innovations \u201clive and in color.\u201d Create Wow! effects. If you have any questions about virtual reality, please contact Follow DAS STUDIO at: <\/p>\n DAS STUDIO \u201cTrusted Brand Production\u201d \u2013 consistent and efficient implementation of your brand architecture and communication through all touch points, both domestically and abroad, is our core competence.<\/strong><\/p>\n We\u2019ve been successfully focusing on innovation and providing the best, award-winning customer service since we launched back in 1969. Along the way, we\u2019ve always kept our core areas of expertise \u2013 image and color \u2013 in mind.<\/p>\n We use our broad experience and outstanding commitment to produce visual content for packaging, PoSM, <\/strong> and marketing communications<\/strong> for small, sophisticated brands, trademarks, and global players, in both print and digital media.<\/p>\n Happy and successful customers are our mission.<\/p>\n Central Brand Management<\/strong> as central reproduction<\/strong> or design-to-print-agency.<\/p>\n DAS STUDIO acts as a central brand management agency (central reproduction) to support trademark holders in efficiently and consistently adapting and implementing their whole range of packaging and PoSM across all printing processes and languages (design-to-print) \u2013 Your benefits as a branded company or retailer: <\/p>\n You might also be interested in:<\/p>\n SAMPLE \u201cINVISIBLE\u201d BARCODE IN COLORED AREAS<\/a><\/p>\n MILLIONS OF CUSTOM PACKAGING SOLUTIONS \u2013 DIGITAL PRINTING MAKES IT POSSIBLE!<\/a><\/p>\n MEASURING TIME WITH SINN<\/a><\/p>\n FILTERED, NOT STIRRED \u2013 A NEW LOGO FOR BRITA<\/a><\/p>\n
\nExpansions in interaction are expected in all of these solutions in the near future, providing creative room for further applications.
\nThe high-quality solutions HTC Vive and Oculus Rift will be available in Germany starting in June \/ July.
\nThe price for the goggles without computer is 699 euros. Experts expect the HTC Vive to cost up to 900 euros.<\/p>\n
\n<\/strong>\u201cGoogle Cardboard,\u201d which provides a \u201cless impressive\u201d experience, is less expensive than the solutions described above. However, that makes it all the more surprising, for instance, to find how well the \u201cStreetView\u201d app works, allowing you to take three-dimensional strolls through cities like New York. The goggles are an exciting product for advertisers as well, since they are available from around just 12 euros each. Of course, this price can drop dramatically for large orders (for example in an order placed by DAS STUDIO Hong Kong Limited).<\/p>\n
\nToday, the ability to have a whole new visual and emotional experience is still novel and unique. This means that it also brings with it an element of surprise, and a high level of attention that brands can profit from. It’s a Wow! effect that\u2019s still paying dividends. The user\u2019s attention is focused 100% on the media experience, since VR goggles give you the feeling of truly being part of the action. With the screen directly in front of their faces, there\u2019s nothing to distract from the designed experience.<\/p>\n![](\"https:\/\/www.das-studio.de\/wp-content\/uploads\/2016\/08\/das-studio-case-vrmarkt-markt-6-300x169.jpg\")
DAS STUDIO and its subsidiary \u201cblickfang\u201d created a virtual supermarket for the Oculus Rift based on the Unity game engine.<\/p>\n
\n<\/strong>One special feature is the option to integrate point of sale objects like displays, ceiling advertisements, shelf strips, or wobbler advertisements into the virtual supermarket.<\/p>\n
\n<\/strong>Record concerts or brand events in spectacular 360\u00b0 films. Include great sound and film from a variety of viewing angles \u2013 such as looking directly into the audience from the stage itself. We also offer drone filming for open-air events and locations.<\/p>\n
\n<\/strong>The ability to interact with other people and virtual objects in the virtual space can create training opportunities that might be difficult to carry out at a specific location or with specific equipment or vehicles.<\/p>\n
\nThe DAS STUDIO team has already produced a variety of content for the Google Cardboard and Oculus Rift. We would be happy to produce your VR content as well.<\/p>\n
\nBj\u00f6rn Hegner:
\nb-hegner@das-studio.de<\/strong><\/a><\/span><\/p>\n
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\n\u2022 efficient and consistent implementation (color, CI\/CD) of all packaging designs, promotions or PoSM across all materials and printing processes
\n\u2022 faster implementation of promotions and language adaptations
\n\u2022 faster, centralized access to the most recent data
\n\u2022 data controlling through to the printing plate<\/p>\n