{"id":2988,"date":"2016-08-25T15:00:15","date_gmt":"2016-08-25T13:00:15","guid":{"rendered":"https:\/\/www.das-studio.de\/en\/?p=2988"},"modified":"2017-10-23T13:41:57","modified_gmt":"2017-10-23T11:41:57","slug":"what-is-augmented-reality","status":"publish","type":"post","link":"https:\/\/www.das-studio.de\/en\/what-is-augmented-reality\/","title":{"rendered":"WHAT IS \u201cAUGMENTED REALITY\u201d?"},"content":{"rendered":"

The topic of augmented reality (AR) has been on the rise lately once again with the current hype surrounding virtual reality and a variety of AR viewer projects.<\/p>\n

Augmented reality<\/strong>
\n(or AR for short) is understood as an expansion of reality itself. The idea behind AR is that our perception of reality can be expanded with the help of computer-based tools by overlaying additional information onto \u201creal\u201d experience.<\/p>\n

Typically, nowadays this means a variety of visual support systems that overlay or project computer graphics over single or live images. This may simply be text information, but might also be real time 3D animations (web-GL), images, or films.<\/p>\n

To support the realistic impression, virtual elements are integrated at the right locations in real environments in a natural way. They are placed in spatial relationships to real objects, and react to things happening in reality. In addition, AR applications usually work in real time and adjust to changes without a noticeable delay. Systems do this using so-called \u201cmarkers\u201d that they can recognize and then \u201ctrack.\u201d The desired content is then displayed in place of the marker.<\/p>\n

In the past, applications for AR have matched those for virtual reality:
\n<\/strong>+ Messen und Events
\n+ trade fairs and events
\n+ foyers and showrooms
\n+ shops and flagship stores
\n+ conferences and exhibits
\n+ road shows and press conferences
\n+ museums and theme parks<\/p>\n

There have been some applications for AR in the past, although these have mostly been limited to so-called kiosk systems or home computers with webcams connected and a broadband internet connection. However, with the forward march of internet connected smartphones bringing data volume contracts and putting a multimedia computer in every pocket, new possibilities are arising.<\/p>\n

POSSIBLE APPLICATIONS INCLUDE:<\/h3>\n

Print with AR features
\n<\/strong>Any printed product such as postcards, packaging, books, customer magazines, posters, operating manuals, or exhibit text (trade fair \/ shop) can be used as a \u201cmarker\u201d to which an AR app can react. The famous (or infamous) QR code can still be used, but it\u2019s not necessary.<\/p>\n

AR at the point of sale and on the shelf
\n<\/strong>The app reacts to the image of the packaging in an ad the same way it would to the real packaging in the supermarket. This means that smart ideas can be used to increase dwell time in front of a shelf or at a PoS object so that additional information can be delivered. This is also a very creative way to launch sweepstakes for mobile users \u2013 contact us to talk about this option.<\/p>\n

AR in online marketing<\/strong>
\nFor example, users can visit a microsite, switch on their webcam, and hold an ad, promo card, or catalog in front of the webcam. Then they can receive 3D content live streamed from the printed product on the page. Or users can themselves be recognized as markers on a web shop, and can then do interactive tasks like try on glasses.<\/p>\n

There are many different ways to use AR content. Visit our web special to get an even better idea of the opportunities:
\nwww.blickfang-post.de\/VR<\/strong><\/a><\/p>\n

If you have any questions regarding virtual reality or augmented reality, please contact Bj\u00f6rn Hegner:
\nb-hegner@das-studio.de<\/strong><\/a><\/span><\/p>\n

\n

Follow DAS STUDIO at:
\n\"\"<\/a>\"\"<\/a>\"\"<\/a>\"\"<\/a><\/p>\n

 <\/p>\n

\n

DAS STUDIO \u201cTrusted Brand Production\u201d \u2013 consistent and efficient implementation of your brand architecture and communication through all touch points, both domestically and abroad, is our core competence.<\/strong><\/p>\n

We\u2019ve been successfully focusing on innovation and providing the best, award-winning customer service since we launched back in 1969. Along the way, we\u2019ve always kept our core areas of expertise \u2013 image and color \u2013 in mind.<\/p>\n

We use our broad experience and outstanding commitment to produce visual content for packaging, PoSM, <\/strong> and marketing communications<\/strong> for small, sophisticated brands, trademarks, and global players, in both print and digital media.<\/p>\n

Happy and successful customers are our mission.<\/p>\n

Central Brand Management<\/strong> as central reproduction<\/strong> or design-to-print-agency.<\/p>\n

DAS STUDIO acts as a central brand management agency (central reproduction) to support trademark holders in efficiently and consistently adapting and implementing their whole range of packaging and PoSM across all printing processes and languages (design-to-print) \u2013 Your benefits as a branded company or retailer:
\n\u2022 efficient and consistent implementation (color, CI\/CD) of all packaging designs, promotions or PoSM across all materials and printing processes
\n\u2022 faster implementation of promotions and language adaptations
\n\u2022 faster, centralized access to the most recent data
\n\u2022 data controlling through to the printing plate<\/p>\n

 <\/p>\n

You might also be interested in:<\/p>\n

SAMPLE \u201cINVISIBLE\u201d BARCODE IN COLORED AREAS<\/a><\/p>\n

MILLIONS OF CUSTOM PACKAGING SOLUTIONS \u2013 DIGITAL PRINTING MAKES IT POSSIBLE!<\/a><\/p>\n

MEASURING TIME WITH SINN<\/a><\/p>\n

FILTERED, NOT STIRRED \u2013 A NEW LOGO FOR BRITA<\/a><\/p>\n

DAS STUDIO WINS \u201cHP INNOVATION AWARD\u201d<\/a><\/p>\n

 <\/p>\n

DAS STUDIO Services
\n<\/strong>You can find all of our services here, all of which are also available individually. The broad range of services we offer makes us an optimal partner providing everyday support to marketing departments and agencies \u2013 including all the different tasks they perform everyday, no matter how tight the deadlines.<\/p>\n

Creative Services<\/strong>
\n\u2022 Photography
\n\u2022 Retouching\/Composing
\n\u2022 Design Adaptation (Sizes, Types, Languages)
\n\u2022 3D Modelling\/Pack Shots
\n\u2022 Dummy\/Mock-Up<\/p>\n

Prepress Services<\/strong>
\n\u2022 Artwork\/Final Artwork
\n\u2022 Repro\/Litho
\n\u2022 Colour Management
\n\u2022 Proofing<\/p>\n

Print Services<\/strong>
\n\u2022 Print Production Management
\n\u2022 Fingerprints
\n\u2022 Press Proof
\n\u2022 Print Approval\/Print Analysis<\/p>\n

Medien-IT<\/strong>
\n\u2022 DS Workflow Management \u201eWebJobTasche\u201c
\n\u2022 DS Asset Management
\n\u2022 DS Design Automation
\n\u2022 DS Statistics<\/p>\n

Digital<\/strong>
\n\u2022 App-Development
\n\u2022 Digital Signage
\n\u2022 Augmented Reality
\n\u2022 Virtual Reality
\n\u2022 CGI\/3D \u2013 Stile & Animation
\n\u2022 Animation\/Film<\/p>\n","protected":false},"excerpt":{"rendered":"

The topic of augmented reality (AR) has been on the rise lately once again with the current hype surrounding virtual reality and a variety of AR viewer projects. Augmented reality (or AR for short) is understood as an expansion of reality itself. 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