{"id":5105,"date":"2023-02-11T16:57:08","date_gmt":"2023-02-11T14:57:08","guid":{"rendered":"https:\/\/www.das-studio.de\/en\/?p=5105"},"modified":"2023-10-26T16:53:06","modified_gmt":"2023-10-26T14:53:06","slug":"superbowl-2023-some-take-aways-from-the-industry-reporting","status":"publish","type":"post","link":"https:\/\/www.das-studio.de\/en\/superbowl-2023-some-take-aways-from-the-industry-reporting\/","title":{"rendered":"SUPERBOWL 2023 – some take aways from the industry reporting"},"content":{"rendered":"

\ud83c\udfc8 SUPERBOWL 2023 – some take aways from the industry reporting:<\/h3>\n

As AdAge has pointed out, Super Bowl LVII commercials will look a lot like they have in recent years\u2014big-name celebrities, light-hearted jokes and high-profile musical appearances. Some of the key topics discussed on AdAge:<\/p>\n

    \n
  1. Twitter<\/li>\n
  2. AI<\/li>\n
  3. QR-Codes<\/li>\n
  4. More beer, less cars<\/li>\n
  5. Collabs<\/li>\n<\/ol>\n

    TWITTER<\/strong><\/p>\n

    Some big names are back on Twitter for the Super Bowl 2023…
    \nDoritos, Pepsi, Michelob Ultra, Bud Light, FanDuel, Busch Light, Hyundai and others paid to promote tweets ahead of the game and other post organically (according to AdAge)<\/p>\n

    It will be also interesting to see how much can TikTok profit from Twitters “loss”?
    \nOr is TikTok to different to even think “TikTok vs. Twitter”?<\/p>\n

    \u201cA lot of the brands at Grey are paused on Twitter at the moment, during the event\u201d said Chelsea Sugai (Grey Group). So, when planning the Super Bowl campaign for Pringles the agency prioritized alternative platforms, primarily TikTok and Instagram.
    \n(AdAge)<\/p>\n

    E-mail marketing platform Mailchimp will use Twitter during the game using generative AI.<\/p>\n

    And will Twitter work with-out twitches…wait to be seen….
    \nARTIFICIAL INTELLIGENCE (AI)<\/strong><\/p>\n

    \u201cWho knows, maybe AI marketing gets its own category at Cannes.\u201d<\/em>
    \nQuote: Jeremy Jones, group creative director of advertising at Mailchimp, on AdAge.com<\/p>\n

    Supposingly AI will not yet play a major role at the Super Bowl \u2013 YET.<\/p>\n

    AdAge has pointed out two brands using AI in the wake of the big game:<\/p>\n

      \n
    1. MailChimp<\/strong><\/li>\n<\/ol>\n

      E-mail marketing platform Mailchimp will be live-tweeting the game using generative AI.
      \nThe content, powered by the same technology behind ChatGPT, will offer play-by-play highlights in real time, as well as commentary on commercials and the halftime show. It will also serve reactions to social media tags and mentions by fans according to AdAge.<\/p>\n

        \n
      1. BetOnlie<\/strong><\/li>\n<\/ol>\n

        BetOnline, a web-based gambling company, has created a \u201cfake\u201d beer ad using exclusively AI-generated assets. The people appearing in the ad were created with Midjourney, the narration script and voiceover were created with ChatGPT and Play.ht, respectively, and the background music was created with Soundraw.io. Even the beer itself, called Bettors, is an invention of AI.<\/p>\n

        A list of the tools:<\/strong><\/p>\n

        https:\/\/play.ht\/<\/a>
        \n        https:\/\/chat.openai.com<\/a>
        \n        https:\/\/soundraw.io\/<\/a>
        \n        https:\/\/www.midjourney.com<\/a>\u00a0 (works with discord)<\/p>\n

        https:\/\/adage.com\/article\/special-report-super-bowl\/super-bowl-2023-has-ai-marketing-just-not-tv\/2471221<\/em><\/p>\n

        QR-CODES<\/strong><\/p>\n

        The usage of QR-Codes on the big screen is expected to increase this year, following the big success of the Coinbase\u2019s Bouncing QR Super Bowl Ad last year.<\/p>\n

        For example, Michelob Ultra features a barcode at the end of its 30-second spot with Netflix:<\/p>\n

        https:\/\/www.youtube.com\/watch?v=AKbXPXOQAmQ<\/a><\/p>\n

        MORE BEER LESS CARS<\/strong><\/p>\n

        As this is the first SuperBowl for years without AB InBev as the exclusive Beer sponsor, more Beer\/Alcohol commercials will join.<\/p>\n

        Crown Royal, R\u00e9my Martin, Molson Coors and Heineken (featuring Ant-Man) are part of the big game. One reason that there are not more beer brands, according to AdAge – it is winter and not summer which is peak beer season, which is one of the factors AB InBev scaled back.<\/p>\n

        The economy and supply concerns weigh on automakers\u2014and fewer are using the game to push electric vehicles. Kia, General Motors and Stellantis will run a total of four ads compared with 11 car spots in 2018.<\/p>\n

        \u201cAuto manufacturers are still working through supply shortages, and big Super Bowl ads aren’t needed to drum up interest for vehicles that are still in short supply,\u201d<\/em> said Jessica Caldwell, executive director of insights at Edmunds, which provides car shopping information to consumers (AdAge).<\/p>\n

        COLLABS<\/strong><\/p>\n

        Partnerships are trending- maybe not so new, as it is mostly movies\/series and \u201cgaming\u201d.<\/p>\n

        Michelob Ultra and Netflix\u00a0<\/strong>
        \nto promote its beer alongside the new series \u201cFull Swing\u201d:<\/p>\n

        https:\/\/www.youtube.com\/watch?v=EjoHxle36EM<\/a><\/p>\n

        General Motors and Netflix<\/strong><\/p>\n

        will focus on their combined electrical vehicle efforts:<\/p>\n

        Will Ferrell does the honors:
        \n        https:\/\/www.youtube.com\/watch?v=5jymEz9xkPQ<\/a><\/p>\n

        Molson Coors and DraftKings<\/strong>
        \npartner for Super Bowl ad Partnership involves $500,000 prize pool for fans who correctly guess details of ad featuring Coors Light and Miller Lite:<\/p>\n

        https:\/\/www.youtube.com\/watch?v=p7u0Qvp-l4I<\/a><\/p>\n

        Heineken and the Ant-Man –<\/strong>
        \nthe well proofen collab with a brand and a movie franchise:<\/p>\n

        https:\/\/www.youtube.com\/watch?v=miA1puOViJg<\/a><\/p>\n

        Peacock also partnered with Google and M&M\u2019s<\/strong>
        \nto weave elements of their Super Bowl ads into this spot. Peacock will use its spot to promote its new series \u201cPoker Face,\u201d starring Natasha Lyonne, who appears in the ad. (AdAge)<\/p>\n

        https:\/\/www.youtube.com\/watch?v=mTnavAlWnJg<\/a><\/p>\n

        \ud83c\udfc8 All 2023 SuperBowl commercials so far:<\/h1>\n

        https:\/\/www.youtube.com\/watch?v=8U5lmYrPmw0<\/a><\/p>\n

        IMAGE by Dall.E – “Jeff Koons style football 2023”<\/p>\n<\/div><\/div><\/div>

        <\/span><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":5107,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-5105","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"\nSUPERBOWL 2023 - some take aways from the industry reporting | DAS STUDIO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.das-studio.de\/en\/superbowl-2023-some-take-aways-from-the-industry-reporting\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SUPERBOWL 2023 - some take aways from the industry reporting | DAS STUDIO\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.das-studio.de\/en\/superbowl-2023-some-take-aways-from-the-industry-reporting\/\" \/>\n<meta property=\"og:site_name\" content=\"DAS STUDIO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DASSTUDIOTORSTENHEGNER\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-11T14:57:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-26T14:53:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.das-studio.de\/wp-content\/uploads\/2023\/02\/DALL\u00b7E-2023-02-11-16.35.44-jeff-koons-sculpure-american-football-nfl-2023.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Bj\u00f6rn Hegner\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bj\u00f6rn Hegner\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.das-studio.de\/en\/superbowl-2023-some-take-aways-from-the-industry-reporting\/\",\"url\":\"https:\/\/www.das-studio.de\/en\/superbowl-2023-some-take-aways-from-the-industry-reporting\/\",\"name\":\"SUPERBOWL 2023 - some take aways from the industry reporting | DAS STUDIO\",\"isPartOf\":{\"@id\":\"https:\/\/www.das-studio.de\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.das-studio.de\/en\/superbowl-2023-some-take-aways-from-the-industry-reporting\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.das-studio.de\/en\/superbowl-2023-some-take-aways-from-the-industry-reporting\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.das-studio.de\/wp-content\/uploads\/2023\/02\/DALL\u00b7E-2023-02-11-16.35.44-jeff-koons-sculpure-american-football-nfl-2023.png\",\"datePublished\":\"2023-02-11T14:57:08+00:00\",\"dateModified\":\"2023-10-26T14:53:06+00:00\",\"author\":{\"@id\":\"https:\/\/www.das-studio.de\/en\/#\/schema\/person\/717fc54f7daac99b267cb371279a2671\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.das-studio.de\/en\/superbowl-2023-some-take-aways-from-the-industry-reporting\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.das-studio.de\/en\/superbowl-2023-some-take-aways-from-the-industry-reporting\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.das-studio.de\/en\/superbowl-2023-some-take-aways-from-the-industry-reporting\/#primaryimage\",\"url\":\"https:\/\/www.das-studio.de\/wp-content\/uploads\/2023\/02\/DALL\u00b7E-2023-02-11-16.35.44-jeff-koons-sculpure-american-football-nfl-2023.png\",\"contentUrl\":\"https:\/\/www.das-studio.de\/wp-content\/uploads\/2023\/02\/DALL\u00b7E-2023-02-11-16.35.44-jeff-koons-sculpure-american-football-nfl-2023.png\",\"width\":1024,\"height\":1024},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.das-studio.de\/en\/superbowl-2023-some-take-aways-from-the-industry-reporting\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\/\/www.das-studio.de\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"SUPERBOWL 2023 – some take aways from the industry reporting\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.das-studio.de\/en\/#website\",\"url\":\"https:\/\/www.das-studio.de\/en\/\",\"name\":\"DAS STUDIO\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.das-studio.de\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.das-studio.de\/en\/#\/schema\/person\/717fc54f7daac99b267cb371279a2671\",\"name\":\"Bj\u00f6rn Hegner\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"SUPERBOWL 2023 - some take aways from the industry reporting | DAS STUDIO","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.das-studio.de\/en\/superbowl-2023-some-take-aways-from-the-industry-reporting\/","og_locale":"en_US","og_type":"article","og_title":"SUPERBOWL 2023 - some take aways from the industry reporting | DAS STUDIO","og_url":"https:\/\/www.das-studio.de\/en\/superbowl-2023-some-take-aways-from-the-industry-reporting\/","og_site_name":"DAS STUDIO","article_publisher":"https:\/\/www.facebook.com\/DASSTUDIOTORSTENHEGNER","article_published_time":"2023-02-11T14:57:08+00:00","article_modified_time":"2023-10-26T14:53:06+00:00","og_image":[{"width":1024,"height":1024,"url":"https:\/\/www.das-studio.de\/wp-content\/uploads\/2023\/02\/DALL\u00b7E-2023-02-11-16.35.44-jeff-koons-sculpure-american-football-nfl-2023.png","type":"image\/png"}],"author":"Bj\u00f6rn Hegner","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Bj\u00f6rn Hegner","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.das-studio.de\/en\/superbowl-2023-some-take-aways-from-the-industry-reporting\/","url":"https:\/\/www.das-studio.de\/en\/superbowl-2023-some-take-aways-from-the-industry-reporting\/","name":"SUPERBOWL 2023 - some take aways from the industry reporting | DAS STUDIO","isPartOf":{"@id":"https:\/\/www.das-studio.de\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.das-studio.de\/en\/superbowl-2023-some-take-aways-from-the-industry-reporting\/#primaryimage"},"image":{"@id":"https:\/\/www.das-studio.de\/en\/superbowl-2023-some-take-aways-from-the-industry-reporting\/#primaryimage"},"thumbnailUrl":"https:\/\/www.das-studio.de\/wp-content\/uploads\/2023\/02\/DALL\u00b7E-2023-02-11-16.35.44-jeff-koons-sculpure-american-football-nfl-2023.png","datePublished":"2023-02-11T14:57:08+00:00","dateModified":"2023-10-26T14:53:06+00:00","author":{"@id":"https:\/\/www.das-studio.de\/en\/#\/schema\/person\/717fc54f7daac99b267cb371279a2671"},"breadcrumb":{"@id":"https:\/\/www.das-studio.de\/en\/superbowl-2023-some-take-aways-from-the-industry-reporting\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.das-studio.de\/en\/superbowl-2023-some-take-aways-from-the-industry-reporting\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.das-studio.de\/en\/superbowl-2023-some-take-aways-from-the-industry-reporting\/#primaryimage","url":"https:\/\/www.das-studio.de\/wp-content\/uploads\/2023\/02\/DALL\u00b7E-2023-02-11-16.35.44-jeff-koons-sculpure-american-football-nfl-2023.png","contentUrl":"https:\/\/www.das-studio.de\/wp-content\/uploads\/2023\/02\/DALL\u00b7E-2023-02-11-16.35.44-jeff-koons-sculpure-american-football-nfl-2023.png","width":1024,"height":1024},{"@type":"BreadcrumbList","@id":"https:\/\/www.das-studio.de\/en\/superbowl-2023-some-take-aways-from-the-industry-reporting\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/www.das-studio.de\/en\/"},{"@type":"ListItem","position":2,"name":"SUPERBOWL 2023 – some take aways from the industry reporting"}]},{"@type":"WebSite","@id":"https:\/\/www.das-studio.de\/en\/#website","url":"https:\/\/www.das-studio.de\/en\/","name":"DAS STUDIO","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.das-studio.de\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.das-studio.de\/en\/#\/schema\/person\/717fc54f7daac99b267cb371279a2671","name":"Bj\u00f6rn Hegner"}]}},"_links":{"self":[{"href":"https:\/\/www.das-studio.de\/en\/wp-json\/wp\/v2\/posts\/5105","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.das-studio.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.das-studio.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.das-studio.de\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.das-studio.de\/en\/wp-json\/wp\/v2\/comments?post=5105"}],"version-history":[{"count":0,"href":"https:\/\/www.das-studio.de\/en\/wp-json\/wp\/v2\/posts\/5105\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.das-studio.de\/en\/wp-json\/wp\/v2\/media\/5107"}],"wp:attachment":[{"href":"https:\/\/www.das-studio.de\/en\/wp-json\/wp\/v2\/media?parent=5105"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.das-studio.de\/en\/wp-json\/wp\/v2\/categories?post=5105"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.das-studio.de\/en\/wp-json\/wp\/v2\/tags?post=5105"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}