{"id":6837,"date":"2024-07-03T14:45:17","date_gmt":"2024-07-03T12:45:17","guid":{"rendered":"https:\/\/www.das-studio.de\/?p=6837"},"modified":"2025-07-25T10:09:25","modified_gmt":"2025-07-25T08:09:25","slug":"packshots-schnell-und-effizient-off-und-on-line","status":"publish","type":"post","link":"https:\/\/www.das-studio.de\/en\/packshots-schnell-und-effizient-off-und-on-line\/","title":{"rendered":"PACKSHOTS \u2013 SCHNELL UND EFFIZIENT: OFF- UND ON-LINE"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><h3 class=\"fusion-responsive-typography-calculated\" data-fontsize=\"40\" data-lineheight=\"48px\"><strong>&nbsp;&nbsp;&nbsp;&nbsp; PACKSHOTS &#8211; FAST AND EFFICIENT: OFF- AND ON-LINE<br \/><\/strong><\/h3>\n<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\">\n<div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\">\n<div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_1_1 1_1 fusion-flex-column\">\n<div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\">\n<div class=\"fusion-text fusion-text-1\">\n<div class=\"kc_text_block\">\n<h4 class=\"fusion-responsive-typography-calculated\" data-fontsize=\"24\" data-lineheight=\"28.8px\"><strong>Optimised, efficient and quickly created packaging images for e-commerce (e-content\/digital content\/GS1)<\/strong><\/h4>\n<p><strong>Are your product shots all &#8220;mobile ready&#8221;?<\/strong><\/p>\n<p>It is no news that optimised product images and additional, professional application images play a decisive role in successful sales in digital media. Especially when displayed on mobile devices or mobile phones, optimal presentation is a key success factor.<\/p>\n<p>The University of Cambridge analysed the topic early on in an influential study and helped to develop guidelines that can also be found in the corresponding GS1 standards. The study proved that such optimised product images lead to an increase in sales.<\/p>\n<p>For this reason, all companies that sell products in digital channels or omni-channel retail should prepare their images accordingly. To do this, the product images (product shots) must not only meet the technical requirements of the platform and shop operators, but also be optimally prepared and optimised visually.<\/p>\n<p><strong>DAS STUDIO Packaging team realises such e-commerce images for digital packaging (&#8220;digital shelf&#8221;) quickly and efficiently on the basis of your print artwork and thus ensures that the so-called &#8220;mobile-ready images&#8221; are quickly available in the online channel for your rapid sales success.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>The most important information in the image and appropriate &#8220;off-pack communication&#8221; are extremely helpful, especially on mobile devices with smaller screens. Mobile ready images outperform pack shots in visual clarity tests.<\/p>\n<p>These 4 simple questions are the test for your product image, in which the following information must be immediately recognisable:<\/p>\n<ul>\n<li>What brand\/brand?<\/li>\n<li>What is the product?<\/li>\n<li>What variant\/flavour is it?<\/li>\n<li>How much of it is in it? (e.g. 5 cups, 10 wash loads)<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\">\n<div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\">\n<div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_1_1 1_1 fusion-flex-column\">\n<div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\">\n<h4 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" data-fontsize=\"20\" data-lineheight=\"24px\"><strong>HERE IS AN EXAMPLE FROM THE UNIVERSITY OF CAMBRIDGE STUDY:<\/strong><\/h4>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <img decoding=\"async\" class=\"alignnone wp-image-3996 size-medium\" src=\"https:\/\/www.das-studio.de\/wp-content\/uploads\/2020\/06\/VBA_4W_2019_6_18_1__800-300x300.png\" alt=\"Magnum brand packaging with six mini ice creams, illustrated with explanatory labelling on the brand, product type, variety and quantity.\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.das-studio.de\/wp-content\/uploads\/2020\/06\/VBA_4W_2019_6_18_1__800-100x100.png 100w, https:\/\/www.das-studio.de\/wp-content\/uploads\/2020\/06\/VBA_4W_2019_6_18_1__800-150x150.png 150w, https:\/\/www.das-studio.de\/wp-content\/uploads\/2020\/06\/VBA_4W_2019_6_18_1__800-270x270.png 270w, https:\/\/www.das-studio.de\/wp-content\/uploads\/2020\/06\/VBA_4W_2019_6_18_1__800-300x300.png 300w, https:\/\/www.das-studio.de\/wp-content\/uploads\/2020\/06\/VBA_4W_2019_6_18_1__800-470x469.png 470w, https:\/\/www.das-studio.de\/wp-content\/uploads\/2020\/06\/VBA_4W_2019_6_18_1__800-570x569.png 570w, https:\/\/www.das-studio.de\/wp-content\/uploads\/2020\/06\/VBA_4W_2019_6_18_1__800.png 803w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-7 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\">\n<div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\">\n<div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-12 fusion_builder_column_1_1 1_1 fusion-flex-column\">\n<div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\">\n<div class=\"fusion-text fusion-text-2\">\n<div class=\"kc_text_block\">\n<h4 class=\"fusion-responsive-typography-calculated\" data-fontsize=\"24\" data-lineheight=\"28.8px\"><strong>Speed counts both online and offline<\/strong><\/h4>\n<p><strong>Faster to the final product image than in the classic process<\/strong><\/p>\n<p>By creating <strong>3D\/CGI-based product images<\/strong>, your e-commerce content and all required pack shots for use in digital channels and your printed advertising materials (omni-channel) can be produced faster and more efficiently, including e-content that complies with GS1 specifications. With our own <strong>photo studio<\/strong>, we also always offer the option of photographing elements in the classic way, for example to supplement 3D packaging (transparency\/see-through).<\/p>\n<p>Or, if this is more efficient and quicker, to produce in the classic way.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-3982 size-medium\" src=\"https:\/\/www.das-studio.de\/wp-content\/uploads\/2020\/06\/RenderScreenshot-300x300.jpg\" alt=\"Simple, grey 3D model of a bottle with crown cap, without label or trademark, on a grid-like background.\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.das-studio.de\/wp-content\/uploads\/2020\/06\/RenderScreenshot-100x100.jpg 100w, https:\/\/www.das-studio.de\/wp-content\/uploads\/2020\/06\/RenderScreenshot-150x150.jpg 150w, https:\/\/www.das-studio.de\/wp-content\/uploads\/2020\/06\/RenderScreenshot-270x270.jpg 270w, https:\/\/www.das-studio.de\/wp-content\/uploads\/2020\/06\/RenderScreenshot-300x300.jpg 300w, https:\/\/www.das-studio.de\/wp-content\/uploads\/2020\/06\/RenderScreenshot-470x470.jpg 470w, https:\/\/www.das-studio.de\/wp-content\/uploads\/2020\/06\/RenderScreenshot-570x570.jpg 570w, https:\/\/www.das-studio.de\/wp-content\/uploads\/2020\/06\/RenderScreenshot-1024x1024.jpg 1024w, https:\/\/www.das-studio.de\/wp-content\/uploads\/2020\/06\/RenderScreenshot.jpg 1417w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><img decoding=\"async\" class=\"alignnone wp-image-3972 size-medium\" src=\"https:\/\/www.das-studio.de\/wp-content\/uploads\/2020\/06\/JEV_FUN_BLUTORANGE_Hals_Bauch-300x300.jpg\" alt=\"Front and neck label for the non-alcoholic variety \u2018Jever Fun Biermix Blutorange\u2019 in orange-green on a white background.\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.das-studio.de\/wp-content\/uploads\/2020\/06\/JEV_FUN_BLUTORANGE_Hals_Bauch-100x100.jpg 100w, https:\/\/www.das-studio.de\/wp-content\/uploads\/2020\/06\/JEV_FUN_BLUTORANGE_Hals_Bauch-150x150.jpg 150w, https:\/\/www.das-studio.de\/wp-content\/uploads\/2020\/06\/JEV_FUN_BLUTORANGE_Hals_Bauch-270x270.jpg 270w, https:\/\/www.das-studio.de\/wp-content\/uploads\/2020\/06\/JEV_FUN_BLUTORANGE_Hals_Bauch-300x300.jpg 300w, https:\/\/www.das-studio.de\/wp-content\/uploads\/2020\/06\/JEV_FUN_BLUTORANGE_Hals_Bauch-470x470.jpg 470w, https:\/\/www.das-studio.de\/wp-content\/uploads\/2020\/06\/JEV_FUN_BLUTORANGE_Hals_Bauch-570x570.jpg 570w, https:\/\/www.das-studio.de\/wp-content\/uploads\/2020\/06\/JEV_FUN_BLUTORANGE_Hals_Bauch-1024x1024.jpg 1024w, https:\/\/www.das-studio.de\/wp-content\/uploads\/2020\/06\/JEV_FUN_BLUTORANGE_Hals_Bauch.jpg 1417w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><img decoding=\"async\" class=\"alignnone wp-image-3974 size-medium\" src=\"https:\/\/www.das-studio.de\/wp-content\/uploads\/2020\/06\/203481_JEV_Fun_Blutorange_033LN_bet_FAKE-Kopie-300x300.jpg\" alt=\"Photorealistic glass bottle with green colouring, fogged with water droplets, label \u2018Jever Fun Biermix Blutorange\u2019.\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.das-studio.de\/wp-content\/uploads\/2020\/06\/203481_JEV_Fun_Blutorange_033LN_bet_FAKE-Kopie-100x100.jpg 100w, https:\/\/www.das-studio.de\/wp-content\/uploads\/2020\/06\/203481_JEV_Fun_Blutorange_033LN_bet_FAKE-Kopie-150x150.jpg 150w, https:\/\/www.das-studio.de\/wp-content\/uploads\/2020\/06\/203481_JEV_Fun_Blutorange_033LN_bet_FAKE-Kopie-270x270.jpg 270w, https:\/\/www.das-studio.de\/wp-content\/uploads\/2020\/06\/203481_JEV_Fun_Blutorange_033LN_bet_FAKE-Kopie-300x300.jpg 300w, https:\/\/www.das-studio.de\/wp-content\/uploads\/2020\/06\/203481_JEV_Fun_Blutorange_033LN_bet_FAKE-Kopie-470x470.jpg 470w, https:\/\/www.das-studio.de\/wp-content\/uploads\/2020\/06\/203481_JEV_Fun_Blutorange_033LN_bet_FAKE-Kopie-570x570.jpg 570w, https:\/\/www.das-studio.de\/wp-content\/uploads\/2020\/06\/203481_JEV_Fun_Blutorange_033LN_bet_FAKE-Kopie-1024x1024.jpg 1024w, https:\/\/www.das-studio.de\/wp-content\/uploads\/2020\/06\/203481_JEV_Fun_Blutorange_033LN_bet_FAKE-Kopie.jpg 1431w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><strong>Mock-ups &#8211; In addition to optimisation for the digital world, &#8220;haptics&#8221; are always in demand<\/strong><\/p>\n<p>The advantages of this small-scale production are nowadays indispensable in industry and trade. Especially in the marketing, sales, production and packaging manufacturing departments, for example, real mock-ups for photo shoots or process planning are absolutely necessary or welcome. To show the shape, size and effect of a new idea, we produce the mock-ups on or with your original substrate. We can process materials such as cardboard, film, coated paper or other customised options down to a thickness of 100 \u00b5m.<br \/>A wide variety of effects can be simulated, embossing, cold foil, hot foil or varnishing can be produced in a multitude of variants.<\/p>\n<p><strong>Get in touch with us:<\/strong><\/p>\n<p>Bj\u00f6rn Hegner, <a href=\"mailto:b-hegner@das-studio.de\">b-hegner@das-studio.de<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":10,"featured_media":5128,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-6837","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.das-studio.de\/en\/wp-json\/wp\/v2\/posts\/6837","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.das-studio.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.das-studio.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.das-studio.de\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.das-studio.de\/en\/wp-json\/wp\/v2\/comments?post=6837"}],"version-history":[{"count":3,"href":"https:\/\/www.das-studio.de\/en\/wp-json\/wp\/v2\/posts\/6837\/revisions"}],"predecessor-version":[{"id":6840,"href":"https:\/\/www.das-studio.de\/en\/wp-json\/wp\/v2\/posts\/6837\/revisions\/6840"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.das-studio.de\/en\/wp-json\/wp\/v2\/media\/5128"}],"wp:attachment":[{"href":"https:\/\/www.das-studio.de\/en\/wp-json\/wp\/v2\/media?parent=6837"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.das-studio.de\/en\/wp-json\/wp\/v2\/categories?post=6837"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.das-studio.de\/en\/wp-json\/wp\/v2\/tags?post=6837"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}