We define a centralized Design-To-Print-Strategy (Decoupling) as the decoupling of creation and implementation. Centralised services can encompass all services from design-adaptations and artwork creation to repro and print production management (PPM).

A centralized Design-To-Print-Strategy (Decoupling) offers numerous measurable advantages for your brand:

Consistent brand image: Packaging designs and advertising materials are implemented consistently across all products, formats, materials and countries. This minimises colour variations and errors in logos or fonts and ensures a consistent brand image worldwide

Greater efficiency: All processes (artwork, adaptation, colour management, final artwork, print preparation) are coordinated centrally. This means fewer misunderstandings, shorter coordination channels, faster implementation of promotions, variants or language adaptations, and fewer correction loops

Cost savings: Central coordination reduces redundant work and errors, minimizes material and production waste, and reduces administrative effort. Direct coordination and clear responsibilities save time and reduce costs in the long term.

Better print quality: Specialized staff and optimized workflows ensure consistently high results on all printing machines and materials – regardless of whether offset, flexo or digital printing is used.

Transparency and control: You maintain an overview of all data, versions and production steps and always have access to the current status. This allows product-specific or regulatory adjustments to be implemented quickly and securely. This is extremely helpful, especially in times of PPWR and other EU regulations and the patchwork of national regulations.

Sustainability: Materials and resources can be used more efficiently. Errors are detected earlier and sustainable printing processes are easier to control.

Faster time to market: Centralized processes speed up approvals and reduce time to market, which can be a relevant competitive advantage, especially for new products or promotions.

In summary: A centralized Design-To-Print-Strategy (Decoupling) offers more control, more efficiency, cost savings, quality assurance and a significant strengthening of your brand image – regardless of your product portfolio, market size or printing process.