DAS STUDIO is officially a Digimarc and HolyGrail2.0 partner and can advise you on all aspects of the innovative “invisible" barcode.
We support you with the most important questions about Digimarc, the “digital watermark", what has to be considered e.g. in design,
technical implementation and printing with Digimarc, and accompany you in the implementation for your packaging or generally your communication with the Digimarc code.
Interested? Then contact us and make an appointment:
Tel.: 06102-2917-0, Björn Hegner
E-mail: b-hegner@das-studio.de
A great way to solve these challenges are the “invisible" barcodes from the US company DigimarcTM. Often described as a watermark for this reason.
The principle: The DigimarcTM code is hidden as a barely recognizable pattern (watermark), e.g. in colored areas of the packaging, and can be read with the corresponding app or a POS system or scanner.
Or the corresponding barcode (GTIN/EAN) can be read via the Digimarc “watermark".
On the one hand, a scan can be made better, faster, from all sides (e.g. scanner at the checkout or in the warehouse) and on the other hand, the space freed up on the packaging is available for other information and for the design on the packaging.
Moreover, since the barcode substitute is hardly recognizable without an appropriate reader (scanner) and is hidden in countless places, this system is almost impossible to counterfeit.
The Digimarc code can be used with all common printing methods for packaging. Most cash register systems or scanners used in Germany recognize the Digimarc Code on their packaging.
Holy Grail 2.0 (HG2.0)
Under the umbrella of the AIM – European Brands Association, the Alliance to End Plastic Waste join forces for the Digital Watermarks Initiative HolyGrail 2.0 with Digimarc.
As a Digimarc and AIM/HG2.0 Partner DAS STUDIO can also support you in this new concept to end plastic waste!
Interested? Then contact us and make an appointment:
Tel.: 06102-2917-0, Björn Hegner
E-mail: b-hegner@das-studio.de
Retail
Logistics/Manufacturing
The Digimarc platform provides data redundancy that facilitates automatic identification of specific packaging components during manufacturing.
This could improve accuracy rates for in-line inspection systems/scanners to read/scan labels with alternatives such as Data Matrix codes, especially for difficult shapes such as cylinders.
Consumer brands
Media & Entertainment
Brand protection
Mobile app / embedded system implementation
Holy Grail
Digimarc barcode for packaging in a nutshell:
The Digimarc barcode on product packaging helps brands enable direct customer communication, implement product transparency initiatives including
SmartLabel®, and improve manufacturing processes such as “parts matching systems." It efficiently bridges the gap from off- to online.
The Digimarc barcode is an unobtrusive element in artwork used by FMCG brands to efficiently communicate appropriate content via packaging to customers’
cell phones (without the hassle of QR codes), speed up scanning at checkout, increase anti-counterfeiting, or even to more reliably detect packaging/parts with high-speed cameras on the production line.
Interested? Then contact us and make an appointment:
Tel.: 06102-2917-0, Björn Hegner
E-Mail: b-hegner@das-studio.de
Andree Koch
Business Development
Kommunikation ist der erste Schritt zur Perfektion