DECOUPLING (ZENTRALREPRO)
THE CONCEPT
DAS STUDIO functions as an international design-to-print agency to support brand owners in efficiently and consistently adapting and implementing all international brand communications (artwork) across all printing processes, communication channels (print/digital) and languages – Your benefits, as a international branded company or international retailer:
> the efficient and consistent implementation (colour, CI/CD) of all packaging designs, advertising, promotions or PoSM across all materials and printing processes
> quicker implementation of promotions and linguistic adaptations
> fast, centralised access to the most recent or updated database
In the UK or USA the concept is often also called decoupling – as the creative process and the production/ execution is separated to the respective specialists. The full process is calles design-to-print and is explained in the following steps.
DESIGN TO PRINT (CENTRAL REPRO) BY DAS STUDIO IN DETAIL
The process of providing centralised customer care in the pre-printing stage or implementation starts right at the beginning of the “graphic supply chain” – with the design and creation of content (images, logos, colours).
DESIGN PHASE
During this phase, the experts at DAS STUDIO advise design decision-makers on feasibility and technical printing challenges and potential solutions.
This ensures secure implementation and saves time later in the production process.
By simulating all printing processes, for instance on original substrates, creating mock-ups – as real and finished dummies or virtual CGI objects, we are able to optimally simulate the results you can expect.
In addition, DAS STUDIO helps with image processing and producing product shots (photography or CGI/3D).
ARTWORK PHASE
During the next step, DAS STUDIO functions as a central contact for creative agencies, marketing departments, production plants, and print shops, and assembles all the information you need to create perfect artwork.
By combining all artwork creation into a single source, while also bundling required information and communication, we are able to create synergies for more quickly implementing linguistic and format adaptations and promotions.
ARTWORK PHASE
During the next step, DAS STUDIO functions as a central contact for creative agencies, marketing departments, production plants, and print shops, and assembles all the information you need to create perfect artwork.
By combining all artwork creation into a single source, while also bundling required information and communication, we are able to create synergies for more quickly implementing linguistic and format adaptations and promotions.
REPRO PHASE
Once artwork has been created and approved, for instance in the DAS STUDIO workflow management solution “WebJobTasche”, the repro phase begins – artworks are prepared specifically for the printing process (e.g. Flexo, Gravur, Offset, Digital), for all substrates (e.g. foil, lables, corrugated, folding-boxes, sachet, tubes, cans) in question with appropriate colour management.
Centralising implementation with DAS STUDIO can help ensure the consistency of colours and your overall brand image securely across all printing methods and means of communication through intelligent colour management.
DAS STUDIO is available as a central contact for all print shops and packaging material producers, and ensures the process runs seamlessly.
Communication is the first step to perfection
Communication is the first step to perfection
Communication is the first step to perfection