One QR code for product information, marketing and future regulatory requirements – powered by BeaconCode from DAS STUDIO.

Packaging is becoming a digital touchpoint. With the global GS1 initiative Sunrise 2027, the transition from traditional barcodes to more powerful 2D codes is gaining momentum. The objective is to enable retailers worldwide to process 2D codes at checkout by the end of 2027.

But a QR code powered by GS1 Digital Link can do much more than identify a product. It connects physical packaging with a world of digital information.

Product details, ingredients, sustainability information, marketing campaigns and multilingual content can all be accessed through a single code. The key advantage: Linked digital content can be updated without reprinting the packaging.

BeaconCode: One Platform, Multiple Opportunities

With BeaconCode, DAS STUDIO, an official GS1 Germany Solution Partner, provides a platform combining GS1 Digital Links with powerful digital marketing and product information capabilities.

From dynamic landing pages, campaign management and scan analytics to preparing for future Digital Product Passport (DPP) requirements.

Our belief: The packaging of tomorrow is more than printed. It is connected, flexible and interactive.

Discover more: https://beaconcode.ai/