AI as a driver for automation and efficiency in all areas of ‘Brand Production’ for packaging and POS. The digital transformation is not stopping at brand production - on the contrary: Artificial intelligence (AI) is now an important driver of efficiency, speed and personalisation [...]
SMART PACKAGING - NETWORKING THE ANALOGUE WORLD WITH THE DIGITAL WORLDSMART PACKAGING generally refers to two fundamentally different approaches that give packaging an additional benefit or make it "smart": firstly, the use of codes/tags/chips that establish a connection to the digital world - usually via a smartphone; secondly, additional functions [...]
PACKSHOTS - FAST AND EFFICIENT: OFF- AND ON-LINEOptimised, efficient and quickly created packaging images for e-commerce (e-content/digital content/GS1)Are your product shots all "mobile ready"?It is no news that optimised product images and additional, professional application images play a decisive role in successful sales in digital media. Especially when displayed [...]
SMART ARTWORK AUTOMATIONWe have long known "Smart Artwork Automation" from the catalogue industry as "database publishing", which is usually used as a collective term in the context of database-supported automated media production. We have been using this method for a long time for business cards, price lists, display passes and [...]
Central repro for brand owners - everything you need to know about it Once again, we stumbled across the nice article on "Zentralrepro" on flexotiefdruck.de: The article "Zentralrepro für Markenartikler - Alles, was Sie darüber wissen müssen" by Ansgar Wessendorf, (2015) and written by Hayrullah Kavakli highlights the advantages and [...]
🏈 SUPERBOWL 2023 - some take aways from the industry reporting: As AdAge has pointed out, Super Bowl LVII commercials will look a lot like they have in recent years—big-name celebrities, light-hearted jokes and high-profile musical appearances. Some of the key topics discussed on AdAge: Twitter AI QR-Codes More [...]
DAS STUDIO has helped to create some advertising icons since 1969, optimized them or realized the artwork for them! One of our long-time employees has opened his archive and found, among other things, some pictures (often "dye transfers") from the 90s - including this picture of the famous Becks three-master!
Those were the times.... after 44 years at DAS STUDIO! Maik Zasada, start at DAS STUDIO 1978, has retired after 44 years at DAS STUDIO, in May 2022! In the picture is our positive retoucher Maik Zasada, with red sable hair brush from Kolinsky, at work (picture is from the [...]
Dear customers, partners and friends, as every year we donate our budget for gifts, to a charity and send our greetings in digital form! This year we support again a local organizations: Die "Frankfurter Tafel e.v.": When the income is not enough for the daily bread, the work of [...]
DAS STUDIO as a partner of the HolyGrail 2.0 project, Digimarc partner and experts, was happy to take part in the live demonstration at ARC in Copenhagen, to see the digital watermarks in real live action. AIM - European Brands Association and the City of Copenhagen hosted 3 physical and [...]
Dear business partners, Dear friends of DAS STUDIO, As usual we will spend our Christmas budget on supporting a not-for-profit organization. This year we will support an initiative called “Die Arche”. This organization supports kids from socially disadvantaged families at 20 different locations in Germany. The main focus of “Die [...]
© DAS STUDIO Torsten Hegner GmbH
Martin-Behaim-Straße 26
63263 Neu-Isenburg
© DAS STUDIO Torsten Hegner GmbH
Martin-Behaim-Straße 26
63263 Neu-Isenburg
