THE DIGITAL PRINTING TREND – CUSTOM ARTWORKS FOR MILLIONS OF DIFFERENT PACKAGING SOLUTIONS
Once again, nutella is at the forefront in marketing and printing innovations – with the support of DAS STUDIO. In many countries, people are already accustomed to re-using their famous jars with a variety of designs as drinking glasses.
There are glasses with complete shrink sleeves that look like a penguin or snowman. Glasses are already available with personalized labels, for instance with a custom name.
Now, Nutella Italy has produced 7 million individually numbered jars, going above and beyond these earlier efforts.
DAS STUDIO prepared 12 different graphics as templates for the printing technology. The technology used by the printer then rotates, zooms, and inverts the templates to create unique designs to print on each label, meaning that no two labels are alike.
The result is an explosion of color on the supermarket shelf and true motivation for real nutella fans: to collect jars with sequential numbers.
This time, it really would be impossible to collect all the glasses in the series.
CENTRAL CONTROLLING TO PRODUCE MILLIONS OF CUSTOM PACKAGING PIECES USING DIFFERENT PRINTERS
The majority of brand owners are interested in the potential promised by digital printing, and they have been at least since the last Drupa.
Currently, most large-scale print runs and handled by one printer, with all data prepared in-house and on appropriate hardware. This makes it difficult to use different service providers or locations. In addition, it doesn’t follow the “best practice” process described as “central reproduction” or “design-to-print.”
DAS STUDIO can provide central controlling for this kind of digital printing project, for instance using HP printers for foils and labels and sending the individual data to different print service providers. All artworks receive their own unique identification number, and a sweepstakes code as well if necessary.
This means these projects can be managed centrally without being tied to a single printer.
You can learn more about the topic of digital printing and innovation at DAS STUDIO here: Björn Hegner: firstname.lastname@example.org
DAS STUDIO “Trusted Brand Production” – consistent and efficient implementation of your brand architecture and communication through all touch points, both domestically and abroad, is our core competence.
We’ve been successfully focusing on innovation and providing the best, award-winning customer service since we launched back in 1969. Along the way, we’ve always kept our core areas of expertise – image and color – in mind.
We use our broad experience and outstanding commitment to produce visual content for packaging, PoSM, and marketing communications for small, sophisticated brands, trademarks, and global players, in both print and digital media.
Happy and successful customers are our mission.
Central Brand Management as central reproduction or design-to-print-agency.
DAS STUDIO acts as a central brand management agency (central reproduction) to support trademark holders in efficiently and consistently adapting and implementing their whole range of packaging and PoSM across all printing processes and languages (design-to-print) – Your benefits as a branded company or retailer:
• efficient and consistent implementation (color, CI/CD) of all packaging designs, promotions or PoSM across all materials and printing processes
• faster implementation of promotions and language adaptations
• faster, centralized access to the most recent data
• data controlling through to the printing plate
You might also be interested in:
DAS STUDIO Services
You can find all of our services here, all of which are also available individually. The broad range of services we offer makes us an optimal partner providing everyday support to marketing departments and agencies – including all the different tasks they perform everyday, no matter how tight the deadlines.
• Design Adaptation (Sizes, Types, Languages)
• 3D Modelling/Pack Shots
• Artwork/Final Artwork
• Colour Management
• Print Production Management
• Press Proof
• Print Approval/Print Analysis
• DS Workflow Management „WebJobTasche“
• DS Asset Management
• DS Design Automation
• DS Statistics
• Digital Signage
• Augmented Reality
• Virtual Reality
• CGI/3D – Stile & Animation