AI as a driver for automation and efficiency in all areas of ‘BrandProduction’ for packaging and POS The digital transformation is not stopping at brand production - on the contrary: Artificial intelligence (AI) is now an important driver of efficiency, speed and personalisation along the [...]
SMART PACKAGING - NETWORKING THE ANALOGUE WORLD WITH THE DIGITAL WORLDSMART PACKAGING generally refers to two fundamentally different approaches that give packaging an additional benefit or make it "smart": firstly, the use of codes/tags/chips that establish a connection to the digital world - usually via a smartphone; secondly, additional functions [...]
PACKSHOTS - FAST AND EFFICIENT: OFF- AND ON-LINEOptimised, efficient and quickly created packaging images for e-commerce (e-content/digital content/GS1)Are your product shots all "mobile ready"?It is no news that optimised product images and additional, professional application images play a decisive role in successful sales in digital media. Especially when displayed [...]
SMART ARTWORK AUTOMATIONWe have long known "Smart Artwork Automation" from the catalogue industry as "database publishing", which is usually used as a collective term in the context of database-supported automated media production. We have been using this method for a long time for business cards, price lists, display passes and [...]
Central repro for brand owners - everything you need to know about it Once again, we stumbled across the nice article on "Zentralrepro" on flexotiefdruck.de: The article "Zentralrepro für Markenartikler - Alles, was Sie darüber wissen müssen" by Ansgar Wessendorf, (2015) and written by Hayrullah Kavakli highlights the advantages and [...]
🏈 SUPERBOWL 2023 - some take aways from the industry reporting: As AdAge has pointed out, Super Bowl LVII commercials will look a lot like they have in recent years—big-name celebrities, light-hearted jokes and high-profile musical appearances. Some of the key topics discussed on AdAge: Twitter AI QR-Codes More [...]
DAS STUDIO has helped to create some advertising icons since 1969, optimized them or realized the artwork for them! One of our long-time employees has opened his archive and found, among other things, some pictures (often "dye transfers") from the 90s - including this picture of the famous Becks three-master!
Those were the times.... after 44 years at DAS STUDIO! Maik Zasada, start at DAS STUDIO 1978, has retired after 44 years at DAS STUDIO, in May 2022! In the picture is our positive retoucher Maik Zasada, with red sable hair brush from Kolinsky, at work (picture is from the [...]
Dear customers, partners and friends, as every year we donate our budget for gifts, to a charity and send our greetings in digital form! This year we support again a local organizations: Die "Frankfurter Tafel e.v.": When the income is not enough for the daily bread, the work of [...]
DAS STUDIO as a partner of the HolyGrail 2.0 project, Digimarc partner and experts, was happy to take part in the live demonstration at ARC in Copenhagen, to see the digital watermarks in real live action. AIM - European Brands Association and the City of Copenhagen hosted 3 physical and [...]
The customer team of DAS STUDIO has been nominated for the "Best Customer Service" at the Druck & Medien Awards 2019. The final result will be announced in October! The nomination joins a great list of awards: The STUDIO has been awarded several times in recent years for its services [...]
Federal Nutrition Minister Julia Klöckner (CDU) and Penny have launched the Germany-wide campaign "Save precious things" to curb the waste of food. Own-brand dairy products are clearly indicated that they may still be consumed after the expiration date. THE STUDIO Marketing Services team is proud to have made its small [...]
We are looking forward to see the movie - we have financially supported the production on Kickstarter in June 2016! Gary Hustwit’s highly anticipated new documentary “Rams,” the legendary industrial designer, will be available on streaming platforms in December 2018. The documentary of the former top designer of Braun will highly likely [...]
In this case: "Best German exam participant in the field of media design, specialization consulting". Our employee and former trainee Alicia, will be honored in December as part of the "national best honor in IHK occupations" in Berlin. Congratulations - great performance! Follow DAS STUDIO at: DAS STUDIO “Trusted [...]
Dear business partners, Dear friends of DAS STUDIO, As usual we will spend our Christmas budget on supporting a not-for-profit organization. This year we will support an initiative called “Die Arche”. This organization supports kids from socially disadvantaged families at 20 different locations in Germany. The main focus of “Die [...]
The customer team of DAS STUDIO has been voted among the best client service teams 2018 in the industry. In 2017 our teams won Silver and in 2014 Gold! Follow DAS STUDIO at: DAS STUDIO “Trusted Brand Production” – consistent and efficient implementation of your brand architecture and communication [...]
Barcodes have become an essential part of modern society, especially in the FMCG/CPG area. Prices are almost never manually entered into store POS systems anymore. Barcodes, governed by the GS1 standard in Germany, control processes both in front of and behind the counter. Barcodes are scanned whenever users need to [...]
Sinn has been producing specialized timepieces in Frankfurt since 1961. These include pilots’ and divers’ watches as well as chronographs and mission timers. These are timepieces that serve a specific purpose, and are much more than just watches. From depth measurement to navigation, from the eternal ice to space itself [...]
THE DIGITAL PRINTING TREND – CUSTOM ARTWORKS FOR MILLIONS OF DIFFERENT PACKAGING SOLUTIONS Once again, nutella is at the forefront in marketing and printing innovations – with the support of DAS STUDIO. In many countries, people are already accustomed to re-using their famous jars with a variety of designs as [...]
“ON A ROLL!” – DAS STUDIO WAS CHOSEN AS ONE OF GERMANY'S 424 MOST INNOVATIVE COMPANIES BY “BRAND EINS” AND STATISTA Approx. 2,000 representatives from award-winning, innovative companies, 250 specialists from the Berlin Institute for Innovation and Technology, and roughly 20,000 managers and employees were surveyed by the Statista expert [...]
Brand owners embraced digital printing at the last Drupa finally heads-on and got excited about the potential. Most discussed are the productions for large brands with individual designs for each product and personalized special packs. Individual packaging for a print run with MILLIONS of individual artworks The individual artworks for [...]
The business magazine “brand eins” and Statista chose DAS STUDIO as one of Germany's 424 most innovative companies. Quote: “Learn from the best” – Thank you very much! https://www.brandeins.de/wissen/brand-eins-thema-innovation/innovation-laeuft/gut-besser-innovator/ Please contact us, we offer lean processes, innovative IT and highly motivated specialists! – DAS STUDIO - Contact Follow DAS STUDIO [...]
DAS STUDIO received the award “Most innovative company of the year” from HP (Hewlett Packard) for our “Virtual Supermarket” (for Oculus Rift/HTC Vive) at the Print & Media Awards 2016. DAS STUDIO and our subsidiary “blickfang” designed a virtual supermarket for the HTC Vive and Oculus Rift VR goggles based [...]
In 2016, virtual reality content continued its triumphal march onto our mobile device screens and stationary computer systems, currently especially in the form of 360° videos. Such content is being shown more and more frequently with all commonly available HMDs (head-mounted displays). These devices are now available in every different [...]
DAS STUDIO is working for BRITA to develop packaging and PoSM. From graphic adaptation to artworks for packaging, from product photography to mock-ups and retouching, DAS STUDIO offers all the services BRITA needs to be successful at the PoS. Now, based on this successful collaboration in their everyday business, BRITA [...]
The topic of augmented reality (AR) has been on the rise lately once again with the current hype surrounding virtual reality and a variety of AR viewer projects. Augmented reality (or AR for short) is understood as an expansion of reality itself. The idea behind AR is that our perception [...]
Nowadays, everyone is talking about virtual reality (VR) and augmented reality (AR). DAS STUDIO can support you in all of these types of questions, and can serve as your expert partner when it comes to producing VR and AR content. What is “Virtual Reality?” Wikipedia defines Virtual Reality (VR) as [...]
© DAS STUDIO Torsten Hegner GmbH
Martin-Behaim-Straße 26
63263 Neu-Isenburg
© DAS STUDIO Torsten Hegner GmbH
Martin-Behaim-Straße 26
63263 Neu-Isenburg
